NATICK SCOOP: Old Navy to open new store format at Natick Mall!

Old Navy will be opening a new store format at Natick Mall!

The new format is called 'Old Navy Sport', with plans to open on the mall's second floor between The North Face and Everything But Water. The store is now listed as 'Coming Soon' on the mall's website.

This appears to be the first of its kind by Old Navy. The shop is anticipated to carry athleisure clothing but at a lower price point than Old Navy's sibling brand Athleta. Old Navy recently launched new athletic apparel lines including 'StudioSmooth' and 'PowerSoft' to compete directly with Fabletics & Lululemon brands at a lower cost.

WWD, Women's Wear Daily, first reported on rumored plans for a new store format earlier this year. Find their article here: https://wwd.com/business-news/retail/old-navy-new-athleisure-format-gap-1238872612/